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Marketing Newsletter Archive

General Copy Tech Brand Marketing Retail CX

Creative Briefs

General

Essentials for Creative Briefs That Produce Strong Work
Movie Audience

CX

How Omni-Conscious Brands Win in a Buyer-First, Fragmented World
TikTok App

A US-only TikTok could be on the horizon
Tariffs

Retail

How retail marketers explain tariff-driven price increases to shoppers: four strategies
Couple arguing scene

Brand Marketing

Bob's Discount Furniture CMO Dishes on Social-First Reality TV Series
Timothee Chalamet

Brand Marketing

Why Cash App Took Timothee Chalamet to the Movies
ChatGPT

Copy

AI is making everyone sound the same
Bullseye

Tech

When Did Ad Tech Get So Obsessed With Outcomes, Anyway?
Bullseye

Many discover products on social media but few purchase
True Crime

Brand Marketing

In the world of true-crime podcasting, brand safety is scary stuff
Persuasion

Copy

Real persuasion doesn’t require manipulation
Hashtag

Are Hashtags Even Relevant on Instagram Anymore?
Privacy laws

General

With federal privacy laws stuck, states push forward - What does this mean for advertisers?
Best Buy

Retail

Best Buy partners with Meta on ads business
Tonys Chocolonely and Califia Farms

Brand Marketing

Amid environmental rollbacks, some mission-driven CPG brands are staying the course
Large Language Model

Tech

Writing for People and Machines: AI-Era Content Strategies for Marketers
Google HQ

Tech

Google Tells Advertisers To Forget The Funnel and Buy More CTV Ads
Death of a Campaign

CX

The Death of the Campaign: See How Automated Messaging is the New King of Engagement
Love Island USA GIF

Why your last text message is probably from a brand
Reddit logo

More people are searching for Reddit results and some brands are benefiting
Money background PNG

General

What Marketers Would Do with an Extra $1 Million
Supergoop SMS

Better Together: 16 Ways to Integrate Social Media with Email in Marketing
Supergoop SMS

Brand Marketing

Influencer trips are out. Customer trips are in.
Supergoop SMS

CX

How Supergoop is keeping its SMS strategy fresh" Campaign Targeting Boomers
Act your age campaign

Brand Marketing

Aspercreme CMO on Myth-Busting "Act Your Age" Campaign Targeting Boomers
Green cancel subscription button

CX

Beyond the Price Tag: What Netflix's Latest Increase Reveals About Subscription Value
A woman online shopping

CX

What are the Five Moments of Truth in Marketing?
SEO

Tech

How to Optimize Early-Stage LLM Search for B2B SEO
Data web

Tech

5 things marketers can do to abolish data silos
Newell Brands

Tech

Marketers on Fire: Three AI Use Cases From Newell Brands' President of Brand Management and Innovation
fpo

Brand Marketing

6 Standout Multi-platform Super Bowl Campaigns
fpo

Brand Marketing

Inside PepsiCo’s Super Bowl marketing playbook
fpo

Retail

How Dollar General’s Retail Media Network delivers untapped revenue for brands
fpo

Tech

FAST channels continue catching on - and fast
fpo

Tech

Social media ads and AI are top of mind for marketers this year: report
fpo

Brand Marketing

Netflix House Will Let You Experience Your Favorite Shows, Movies in Real Life
fpo

Copy

3 must-follow marketing copy rules to win your prospects' trust
fpo

Movies, music and MVPs: pop culture trends that shaped email marketing in 2024
fpo

Tech

How to promote data literacy in your marketing team
fpo

Brand Marketing

How Walmart's latest brand refresh reinforces bigger digital ambitions
fpo

iOS 18.2's email ramifications: What we know so far
fpo

Retail

6 key takeaways from NRF ’25
fpo

Are these email subject lines deceptive, clever copywriting or bad data at work?
fpo

Brand Marketing

DoorDash puts a fresh spin on family meals for Hispanic Gen Zers
fpo

How One Pool Pro's Social Media Side Hustle is Paying Off
fpo

Tech

Nordstrom refreshes its app with more editorial content, generative AI
fpo

Tech

Amazon Ads Experts Answer Your Most Pressing Retail Media Questions
fpo

Brand Marketing

6 controversial campaigns from 2024 – and where they went wrong